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Diary Of a Marketer

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Things to consider for a rebrand

Why you rebrand Brands experience different seasons, in some instances they're flourishing and other instances there's a dying process leading to renewal. When we're flourishing we believe our brands are thriving and there's no need to consider any alterations. But...when we undergo the autumn or winter season of our growth, it's easy to consider a rebrand. Ask yourself if this is for your customers or if it's for your own conscience. If the winter is an opportunity for further reflection, it...

Diary Of a Marketer: Content

How's your content performing? We've been searching social pages to see how we can reduce the workload that comes with keeping them updated. Especially on LinkedIn, corporate pages have been left desolate. Leaving prospects, customers, investors and hopeful employees with very little to imagine about how working with your brand would be like. Maybe the only picture they have of your brand is tumbleweed, but we know you're more than that Yes you CAN To demonstrate more of your value to your...