Things to consider for a rebrand
Why you rebrand Brands experience different seasons, in some instances they're flourishing and other instances there's a dying process leading to renewal. When we're flourishing we believe our brands are thriving and there's no need to consider any alterations. But...when we undergo the autumn or winter season of our growth, it's easy to consider a rebrand. Ask yourself if this is for your customers or if it's for your own conscience. If the winter is an opportunity for further reflection, it...